Pragmatic Semiconductor are pioneers in low cost, low carbon chips which, unlike silicon chips, are physically flexible. After a decade perfecting the tech they needed to show up where it matters most and a deliver key messaging direct to their audience, shifting the brand focus from technical detail to one of endless possibilities.

Tap Everything to Discover Anything became the campaign platform for the launch of their first product line, NFC Connect. Targeting marketeers through paid Linkedin posts, bringing the tech to life through dynamic animation that demonstrated the techs possibilities across retail sectors.